Sonic Speeds Back to TV in New Animated Series Sonic Boom | Fanboys Anonymous

Sonic Speeds Back to TV in New Animated Series Sonic Boom

Posted by Jeremy Kahn Wednesday, October 2, 2013
Sonic is no stranger to the world of children's entertainment. First  adapted to an animated series in the early 1990s in the form of Adventures of Sonic the Hedgehog, Sonic sped his way out of your Mega Drive console to your living room TV every weekday morning. This incarnation of Sonic is famously known for generating the famous "Touching People is No Good" YouTube clips that went on to create the infamous Pingas meme.

Title Screen Logo Sonic Boom Tails Knuckles Amy Sneak Peak
That's one buffed Knuckles.

Following this series was the darker toned Sonic the Hedgehog, or Sonic SatAM. This series first introduced the world to the freedom fighters and the world of Mobius currently used in the Archie series.

After Sonic SatAM came Sonic Underground. Most people prefer to forget about this series, but it did provide the first cartoon appearance of Knuckles and the chaos emeralds.

Finally, there was Sonic X. This series was loosely adapted from the post Adventure series games.

For those purists, Sonic did have one more animated appearance in the form of two ovas. Released outside of Japan as Sonic the Movie, this set of ovas introduces a storyline and setting separate from the games as well as other previously released material.

Joining these previous animated outings will soon be a CGI series. Coming in fall 2014, Sonic, Amy, Tails, and Knuckles will grace your TV in a series of 11-minute episodes.

Press release as follows:

Sonic Boom is a character-driven comedy that leaves a trail of robot wreckage in its smoldering wake. The series centers on Sonic, his best friend and sidekick, Tails, their never-ending search for adventure, and their battles with Sonic's arch-nemesis, Dr. Eggman. Rounding out the ensemble are fan favorites Knuckles and Amy Rose, plus a rogue's gallery of enemies—some familiar to Sonic fans and some brand-new.

Evan Baily, Donna Friedman Meir, and Jane McGregor, Executive Producers for SEGA, packaged the series, bringing together SEGA, Cartoon Network, and Genao Productions. Sandrine Nguyen and Boris Hertzog, Executive Producers for Genao, assembled a world-class lineup of partners in France, including broadcasters GULLI and CANAL J, Lagardere Entertainment Rights, and Lagardère Active TV Licensing & New Business. Baily, Meir, and Nguyen developed the series, and Hertzog and McGregor structured the financing and negotiated all the deals. Baily (formerly EVP of Production and Creative Affairs for Classic Media) and Co-Executive Producer Bill Freiberger (The Simpsons, Drawn Together) are showrunners. Takashi Iizuka, the head of Sonic Team and driving creative force behind the Sonic games, is overseeing the series to ensure that it's true to the Sonic characters and universe.

"Sonic is the star of the SEGA universe and the stage is now set for him to shine like never before. By teaming up with world-class partners in television animation like Cartoon Network, Genao Productions and GULLI, we're ensuring that the Sonic legacy will be introduced to a new generation of children across the globe," said Hiroyuki Miyazaki, SEGA's Chief Content Officer for Sonic.

"We wanted to strengthen our TV channels' editorial content with strong brands. This is our new objective. Sonic is an enormously popular and unique character with all the qualities of an animation series' great hero—humor, bravery, loyalty, inventiveness. We are extremely proud to welcome him across our kids and family channels at Lagardère Active and will activate across these channels to raise awareness and excitement for the new series," said Caroline Cochaux, Head of Programs, Kids & Family Channels, Lagardère Active.

"Genao is thrilled to collaborate with SEGA on this amazing project and embark on new adventures with the fastest hedgehog in the world. It is so exciting to work on such a world-class brand," said Sandrine Nguyen, Managing Director of Genao.

Emmanuelle Bouilhaguet, Managing Director of Lagardere Entertainment Rights added "It is an amazing experience to be associated to such a powerful property with professional partners. International broadcasters are seeking for strong comedy and franchise based series and Sonic Boom is the perfect fit!"

"On the New Business & Licensing Side, we are proud and excited to handle the representation of Sonic, which counts among the leading characters loved by kids. Thanks to our 360° platform which includes Digital Activities, Magazines, Indoor Parks, Grass Root events, we will push Sonic and the Consumer Products to a new level," said Benoit Roque, Head of Lagardere Active TV Licensing & New Business.

SEGA is actively seeking partners in support of the new series launch across a range of industries including broadcast and licensing. In terms of television and digital distribution, Lagardere Entertainment Rights holds worldwide rights excluding the U.S. and Asia (but including Japan); SEGA Corporation will manage Asia (excluding Japan); Baily, Meir, and McGregor will manage the U.S. through McGregor's company Jane McGregor, Inc. Licensing support will be spearheaded by Lagardère Active TV Licensing & New Business in France and SEGA in all other territories.

Sonic the Hedgehog first appeared as a video game character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to video game consoles Sonic has become a true global phenomenon with over 140 million video games sold or downloaded worldwide across consoles, PC's, mobile phones and tablets. SEGA's iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation. This year SEGA announced an exciting three-title exclusive partnership with Nintendo for the Sonic the Hedgehog video game franchise. The highly anticipated Sonic Lost World™ will be the first title to launch under this agreement and will be available in stores later this year for Wii U™ and Nintendo 3DS™ platforms.

Source -Sonic Boom (Working Title) – A New Animated Series Coming Fall 2014

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